Pay Per Click Management

TransMediaWatch offer a fully outsourced pay per click service, we will do the work but you stay in control at all times with real time access to all of your statistics.

The core components of the service are:

• Keyword Selection
  
• Advert Copy
  
• Choosing Websites
  
• Bid Management
  
• Targeting
  
• Managing Click Fraud
• Landing Pages
  
  

Keyword Selection

We will help you find the right keywords for your campaign. We recently increased the ROI for a customer by switching them from small numbers of very expensive, high traffic keywords to a large number of cheaper keywords. This so-called "long tail" approach also resulted in a higher click through rate as the new keywords were less competitive.

Advert Copy

Recently a client saw their click through rate double when we re-wrote their adverts to make them more relevant to the search terms. It is usually the case that a very large number of different adverts are required and although this is a lot of work to write and manage the results make it very worthwhile.

Choosing Websites

Choose which websites to buy PPC adverts on is much more complex than conventional media buying because the choice of media is literally millions of times greater. It is a vital decision to make and the default choices in Google and Yahoo! Search Marketing will not usually offer the best results.

Bid Management

Bid Management is an area were TransMediaWatch has particular expertise as Andrew Veitch has studied bidding theory, a branch of economics. Google sells its PPC adverts through a Vickrey second price auction. All of this theory does have some very practical uses and we can often reduce your spend through avoiding the "winner's curse" which is the term economists use to describe the way that the winner of an auction will tend to have overpaid.

Targeting

Adverts can now be targeted by country and also often by region or city. This can allow very precise and powerful adverts with local appeal.

Managing Click Fraud

It is a sad fact that there is a lot of click fraud and virtually every campaign will be affected by it and some point. Fortunately the team at TransMediaWatch have experience of identifying click fraud as soon as it happens and in negotiating refunds and compensation payments from the PPC vendors.

Landing Pages

TransMediaWatch have increased conversion by developing targeted landing pages which are closely based on the adverts and keywords that brought the visitor to your site. A common mistake is to use the adverts to bring traffic to a home page or other generic page.

SEO Service Packages

Starter SEO Package - Three Month Contract - (£300 Per Month)
Number of Keywords / Phrases targeted: 5-10
Guaranteed number of Keywords / Phrases: 3
Keyword/Phrase identification / analysis
Meta Tags Composition (3 Pages)
Manual/Automated Submission to TOP search engines and directories
Site Map (if not present in design)
Link Resource page
Monthly Search Engine Ranking Reports
Re-submissions whenever required based on ranking report


Recommended For: Websites without a huge amount of competition for the search terms they are targeting.

Professional SEO Package - Six Months Contract - (£750 Per Month)
Number of Keywords / Phrases targeted: 10
Guaranteed number of Keywords/ Phrases: 7
Keywords/phrases research and analysis
Meta Tags Composition (15 Pages)
Manual /Automated Submission to TOP search engines and directories (15 Pages)
Monthly Search Engine Ranking Reports
Monthly Log Analysis
Resubmissions whenever required based on ranking report
Research on your website's Industry
Submission of your site to Top Search Engines
Link Resource page


Enterprise SEO Package - Six Month Contract - (£1,500 Per Month)
Number of Keywords / Phrases targeted: 25
Guaranteed no: of Keywords / Phrases: 12-
Keywords/phrases research and analysis
Meta Tags Composition (30 Pages)
Manual/Automated Submission to TOP search engines and directories (30 Pages)
Monthly Search Engine Ranking Reports
Resubmissions whenever required based on ranking report
Monthly Log Analysis for Web Traffic Analysis
Annual Contract
Manual submission to Top Country-specific search engines & directories (Homepage in 10 Search Engine Max.)
Reciprocal linking to build your link popularity campaign
Link Exchange page
Pay Per Click (PPC) Management