SEO, SEM … What do you do?

Many online users are confused between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

SEO is a way of optimizing your website through the use of meta tags, title tag and the content of the website to get a good listing on organic search engine results, in major search engines like Google, Yahoo!, or MSN.

Search engine uses a system known as 'spider' to crawl out data from the website to determine how relevant the website content is to the keyword search. There are various factors, such as content, the relevance of websites back linking to your site and your meta tags, which will determine how your website will be ranked.

However, there is a no guarantee way of getting listed top in search engine results and it takes time and effort to make sure that the linking and content is suitable. This usually takes months to be effective provided that you really understand how the search engine determines their organic result ranking.

SEM is a form of marketing online through search engines' like Yahoo!, Google and MSN. It is a form of paid advertising which can guarantee you prominent ranking on the search engine results. You can choose the keywords that you wish to get listed on. There is no limitation as long as the keywords are approved by the various search engine editorials.

SEM not only includes search but also banner advertising. It is a great way to create online awareness.

Although SEO and SEM serve almost the same purpose, it is always recommended to have both working for you to achieve maximum results. SEO shows you how relevant you can be on organic listing while SEM makes sure you are top always. see seo services

SEO Service Packages


Starter SEO Package - Three Month Contract - (£300 Per Month)
Number of Keywords / Phrases targeted: 5-10
Guaranteed number of Keywords / Phrases: 3
Keyword/Phrase identification / analysis
Meta Tags Composition (3 Pages)
Manual/Automated Submission to TOP search engines and directories
Site Map (if not present in design)
Link Resource page
Monthly Search Engine Ranking Reports
Re-submissions whenever required based on ranking report


Recommended For: Websites without a huge amount of competition for the search terms they are targeting.


Professional SEO Package - Six Months Contract - (£750 Per Month)
Number of Keywords / Phrases targeted: 10
Guaranteed number of Keywords/ Phrases: 7
Keywords/phrases research and analysis
Meta Tags Composition (15 Pages)
Manual /Automated Submission to TOP search engines and directories (15 Pages)
Monthly Search Engine Ranking Reports
Monthly Log Analysis
Resubmissions whenever required based on ranking report
Research on your website's Industry
Submission of your site to Top Search Engines
Link Resource page


Enterprise SEO Package - Six Month Contract - (£1,500 Per Month)
Number of Keywords / Phrases targeted: 25
Guaranteed no: of Keywords / Phrases: 12-
Keywords/phrases research and analysis
Meta Tags Composition (30 Pages)
Manual/Automated Submission to TOP search engines and directories (30 Pages)
Monthly Search Engine Ranking Reports
Resubmissions whenever required based on ranking report
Monthly Log Analysis for Web Traffic Analysis
Annual Contract
Manual submission to Top Country-specific search engines & directories (Homepage in 10 Search Engine Max.)
Reciprocal linking to build your link popularity campaign
Link Exchange page
Pay Per Click (PPC) Management

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